O’17 may sound like a strange name, but it makes sense when you consider that October 17 2019 marked the start of the Lebanese revolution, a day that captured the power of passion, self-expression and freedom. According to its makers, it is a brand for liberal, courageous souls.
Particularities
O’17 is a dry gin that is vapor infused in premium-quality botanicals, namely juniper, coriander, nutmeg, orange, grapefruit and lime. It is also triple distilled. It is intended for consumers to sip rather than drink.
Target audience
O’17 represents a generation that is constantly seeking progress, that dives into interesting and fulfilling information and stories.
O’17 inspires positive disruption among people who are not afraid to lead a personal revolution, push them to question what they’ve been told, to stand for what they believe in and fight for what they deserve.
In other words, O’17 strives to #ShakeTheNorms.