It all started in the lush green lands of Lebanon, where founder Fady Aziz decided it was thyme to shake things up — and put Lebanese zaatar on the global culinary map.
With a dash of creativity and a deep-rooted love for this wild Mediterranean herb, he reimagined traditional thyme mixes into bold, flavorful experiences. Our signature zaatar blends — Classix, Nutty, Hot, and Superfoodie — quickly became pantry heroes, adding a modern twist to an ancient ingredient.
From herb-infused seasonings and gourmet salts to zaatar-inspired wellness products, The Good Thymes continues to grow, offering the authentic taste and health benefits of wild Lebanese zaatar in every sprinkle, sip, and bite.
But we’re not just about flavor — we’re rooted in purpose.
As a proudly women-led agrifood business based in Lebanon, over 60% of our team are powerhouse women redefining what sustainable agriculture looks like. We champion ethical sourcing, Fair Trade farming, and rural community development — because great thyme should come with a great cause.
So as our zaatar makes its journey from the sun-drenched fields of Lebanon to your table, it carries more than taste — it brings the soul of our land, the love of our farmers, and the story of a brand that’s redefining what Lebanese thyme can do.
Because when it comes to zaatar, sustainability, and soul, there’s never been a better thyme than now.
INT
